INDIAN FMCG COMPANIES: PERSONAL CARE & HOUSEHOLD PRODUCTS
Hindustan Unilever Ltd, is the biggest and oldest FMCG Company in India. The parent Anglo-Dutch company Unilever Plc has 67.28% stakes. HUL is the market leader in hair care, skin care and detergents segments. It has a strong distribution channel with over 7 million outlets in both urban settings and rural areas combined. HUL has reorganised the home and personal care (HPC) business into two separate businesses to ensure focus on the growth drivers for each of these businesses.
HUL now gets nearly 75 per cent of its revenue from its HPC portfolio while the foods business contributes 16 percent. Personal care is growing faster than home care and is becoming an ever larger part of HUL's business.
HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products. Sixteen of HUL's brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2014), carried out by Brand Equity, a supplement of The Economic Times. The "most trusted brands" from HUL in the top 100 list (their rankings in brackets) are: Lux (6), Surf Excel (7), Clinic Plus (8), Rin (13), Lifebuoy (15), Close up (21), Pond's (22), Pepsodent (24), Fair & Lovely (29), Dove (30), Sunsilk (34), Vim (48), Wheel (67), Vaseline (70),Pears (78), Lakme (91).
The latest launches for Hindustan Unilever include: Knorr Chinese Noodles, Schezwan and Hot & Spicy, Lakme Absolute Sculpt Range, Lakme Lip Love, Magnum Choco Cappuccino and Axe Gold Temptation.
Procter & Gamble India, the arm of American consumer goods giant – P&G, operates Procter & Gamble Hygiene and Health Care Ltd (PGHH), Procter & Gamble Home Products and Gillette India Ltd (GIL). It was formerly Richardson Hindustan Limited (RHL). In 1989, P&G India, launched Whisper; the breakthrough technology sanitary napkin which revolutionized the Indian feminine hygiene category. The product was designed keeping in mind the personal hygiene of thousands of Indian women. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. Superior product propositions and technological innovations have enabled P&G to achieve market leadership in a majority of categories it is present in.
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell. Superior product propositions and technological innovations have enabled P&G to achieve market leadership in a majority of categories it is present in. P&G India is committed to sustainable growth in India, and is currently invested in the country via its five plants and over nine contract manufacturing sites, as well as through the 26,000 jobs it creates directly and indirectly. Their sustainability efforts focus on Environmental Protection as well as Social Responsibility to help develop the communities we operate in.
Dabur India Ltd, is one of India’s leading FMCG Companies with about market capitalisation of US $5 Billion. Building on a legacy of quality and experience of over 130 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India has 2 major strategic business units (SBU) - Consumer Care Business and International Business Division (IBD). Consumer Care Business addresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal Care, Health Care, and Home Care & Foods. It is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities. Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit juices and beverages and Fem for fairness bleaches and skin care products.
Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The company has a wide distribution network, covering over 5.8 million retail outlets with a high penetration in both urban and rural markets. Dabur's products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe. Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur's overseas revenue today accounts for over 30% of the total turnover.
The 130-year-old company, promoted by the Burman family, had started operations in 1884 as an Ayurvedic medicines company. From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Dabur India Ltd has been ranked amongst the ‘Top 5 Companies to Work For’ in the manufacturing sector, according to Business Today magazine. Dabur has invested in creating content warehouse for its brands by developing 4 new interactive websites. Dabur was awarded the best in class manufacturing excellence award for the year and the workplace safety & health innovation award for 2014.
Sources:
HUL: About US
HUL: Wikipedia
Hindustan Unilever to split home and personal care business
HUL: Annual Report 2013-14
HUL Fact sheet
HUL's advertising on 'rotis' at the Kumbh Mela - ' Lifebuoy se haath dhoye kya?'
P&G India: About Us
Gillette India: Annual Report 2013
Time Of Coding Projects Over For IT
P and G - Financial Results & Results Press Release for June 30, 2014 (Audited) (Standalone)
Procter and Gamble Hygiene and Health Care: Company Profile
Gillette India: Company Profile
Gillette India to comply with SEBI norms on shareholding pattern
Profit & Loss account - Dabur India
Dabur At-a-Glance
Dabur Annual Report 2014