Flipkart

Flipkart is an e-commerce company headquartered in Bangalore, Karnataka, India, and registered in Singapore. The company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products. In 2025, the company shifted domicile from Singapore to India.

The service competes primarily with Amazon's Indian subsidiary and domestic rival Snapdeal. As of FY23, Flipkart held a 48% market share in the Indian e-commerce industry. Flipkart has a dominant position in the apparel segment bolstered by its acquisition of Myntra and was described as being "neck and neck" with Amazon in the sale of electronics and mobile phones. Flipkart also owns PhonePe, a mobile payments service based on the Unified Payments Interface.

In August 2018, U.S.-based retail chain Walmart acquired an 81% controlling stake in Flipkart for US$16 billion, valuing the company at $20 billion. In March 2024, Flipkart launched its UPI services, Flipkart UPI, in partnership with Axis Bank. In May 2024, it was reported that Google would invest US$350 million in the company.

Amazon India

Amazon.com, Inc., is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as "one of the most influential economic and cultural forces in the world", as well as the world's most valuable brand.

Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The company started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. In 2017, Amazon acquired Whole Foods Market for US$13.4 billion, which substantially increased its footprint as a physical retailer. In 2018, Bezos announced that its two-day delivery service, Amazon Prime, had surpassed 100 million subscribers worldwide. As of October 2024, Amazon is the 12th-most visited website in the world and 84% of its traffic comes from the United States.

Amazon is known for its disruption of well-established industries through technological innovation and mass scale. It is the world's largest online marketplace, AI assistant provider, live-streaming platform and cloud computing platform as measured by revenue and market capitalization. Amazon is the largest Internet company by revenue in the world. It is the second largest private employer in the United States and one of the world's most valuable companies.

Amazon distributes downloads and streaming of video, music, and audiobooks through its Prime Video, Amazon Music, Twitch, and Audible subsidiaries. Amazon also has a publishing arm, Amazon Publishing, a film and television studio, Amazon Studios, and a cloud computing subsidiary, Amazon Web Services. It produces consumer electronics including Kindle e-readers, Fire tablets, Fire TV, and Echo devices. Its acquisitions over the years include Ring, Twitch, Whole Foods Market, and IMDb. The company has been criticized for various practices including technological surveillance overreach, a hyper-competitive and demanding work culture, tax avoidance, and for being anti-competitive.

Junglee is a former online shopping service provided by Amazon that enabled customers to search for products from online and offline retailers in India. Junglee started off as a virtual database that was used to extract information from the Internet and deliver it to enterprise applications. As it progressed, Junglee started to use its database technology to create a single window marketplace on the Internet by making every item from every supplier available for purchase. Web shoppers could locate, compare and transact millions of products from across the Internet shopping mall through one window.

Amazon acquired Junglee in 1998, and the website Junglee.com was launched in India in February 2012 as a comparison-shopping website. It curated and enabled searching for a diverse variety of products such as clothing, electronics, toys, jewelry and video games, among others, across thousands of online and offline sellers. Millions of products are browsable, the client selects a price, and then they are directed to a seller. In November 2017, Amazon closed down Junglee.com and the former domain currently redirects to Amazon India. Amazon Academy, formerly JEE Ready, is an online learning platform for engineering students to prepare for competitive exams like the Joint Entrance Examination (JEE), launched by Amazon India on 13 January 2021.

IndiaMart

IndiaMART InterMESH Ltd. is an Indian e-commerce company that provides B2C, B2B and customer to customer sales services via its web portal. The group began in 1996 when Dinesh Agarwal and Brijesh Agrawal founded the website IndiaMART.com, a business-to-business portal to connect Indian manufacturers with buyers. The company is headquartered in Noida, Uttar Pradesh, India.

IndiaMART had an aggregate of 32.5 crore (325.8 million), 55.2 crore (552.6 million) and 72.3 crore (723.5 million) visits in fiscals 2017, 2018 and 2019, respectively, of which 20.4 crore (204.8 million), 39.6 crore (396.9 million) and 55 crore (550.3 million) were mobile traffic, which is 63%, 72% and 76% of total traffic, respectively. Currently the IndiaMART app has more than 1 crore (10 million) downloads with a 4.7 App rating on Android.

IndiaMart’s revenue registered a 29% CAGR over FY 2014-19 to ?507 crore while it reported a net profit of ?20 crore in FY19, according to a note from Angel Broking. It has zero debt and sizeable cash balance. As of March 31, 2019, the company had 8.27 crore (82.70 million) registered buyers and had 55.5 lakh (5.55 million) supplier storefronts in India and expect to maintain a compounded annual growth rate (CAGR) of 29 per cent for the next two years. In 2016 and 2019, IndiaMART invested in ProcMart and Vyapar. IndiaMART was the first company to test the IPO market in the Modi Government’s Second tenure. In January 2022, IndiaMART acquired 100% stake in accounting software company Busy Infotech for ?500 crore.[18] In 2024, it acquired a 10% stake in IDfy.