Tanishq

Tanishq is an Indian jewellery brand owned by Titan Company.[2] Founded in 1994, it is based in Bengaluru. As of 2023, it has more than 400 retail stores across India, the UAE, the US, Singapore and Qatar.

By the end of the 1980s, the Titan company launched Tanishq in an attempt to earn its own foreign currency, focused largely on exports. In the early 1990s, India's exchange issue was fixed, and the Titan Company chose to focus the brand on the Indian market. The first production plant launched in August 1992, and Tanishq's first store opened in 1996. Tanishq was the first jewellery retail brand in India.

The first years of Tanishq recorded consistent losses. In 2000, Managing Director Xerxes Desai chose Bhaskar Bhat to succeed him. Starting in 2000, its net worth started to grow, and by 2003, Tanishq was among the top 5 retailers in India, and made up 40% of the Titan group's revenue.

In the early 2000s, Tanishq opened stores internationally, in the Middle East and in the United States (Chicago and New Jersey), but closed them before the end of the decade.

Tanishq made the beauty pageant crowns for the Femina Miss India 2007. By 2008, Tanishq had 105 stores in 71 cities in India. In 2011, the Tanishq group launched the sub-brand called Mia for working women. In November 2012, Tanishq reached a landmark when it opened its 150th showroom in India

In April 2014, the brand started to export to the United Arab Emirates. In July 2014, Tanishq announced it ceased its gold deposit schemes to comply with the Companies Act 2013, schemes that enabled its clients to save up to buy gold, but launched it back just a few months later in a format that complied with the new laws.

By June 2014, Tanishq had 167 retail stores nationwide, and announced the opening of 30 more by the end of 2015. In May 2015, Tanishq enrolled Deepika Padukone to be the brand's ambassador.

In 2017, Tanishq launched a sub-brand called Rivaah targeting the wedding segment. In January 2017, the Titan group merged its Gold Plus stores with the larger Tanishq retail brand. In April 2017, Tanishq launched the sub-brand Mirayah to cater to women under their 40s. In December 2017, Tanishq launched the Aveer line, its first line of products for men.

Activities

Tanishq is a brand of jewellery retail stores in India. The brand is the property of Titan Company, which is back by Tata Group and TIDCO.

The name Tanishq was chosen by Titan's first managing director Xerxes Desai. The name is formed with the two words Tan (body) and Nishk (gold ornament) in the Sanskrit language, a name synonymous to superior craftsmen or absolute design. In October 2020, Tanishq was at the centre of a controversial commercial that sparked backlash on social media over the depiction of Hindu and Muslim community in matrimonial setting. After heavy negative reactions on social media, the company withdrew the ad. NDTV reported that there was mob attack at Tanishq showroom in Kutch district however, it was rejected as false claim by Gujarat police. In a press release the company expressed they had withdraw the ad as it hurt the sentiments of the Hindu community and safety concerns of their employees and stake holders. Another controversy was filed on 9th Nov when the company stopped its ad of celebrating Diwali without crackers.

By December 2022, Tanishq had 385 retail stores in India and announced the opening of 45-50 stores by the end of 2023.

Kalyan 

Kalyan Jewellers is an Indian multinational jewellery company, headquartered in Thrissur, Kerala. It was founded in 1993 by T. S. Kalyanaraman.[1] As of July 2025, Kalyan Jewellers operates more than 315 showrooms across India, Middle East and the US.

Kalyan Jewellers was founded by T. S. Kalyanaraman, who opened the first jewellery showroom in 1993 in Thrissur, Kerala, India with an initial capital of ?7.5 million (US$110,000). Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. The company also has strong roots in the textile trading, distribution and wholesale business. The company opened its initial public offering on March 16, 2021, and was publicly listed on March 26, 2021.

Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed Amitabh Bachchan as their first National Brand Ambassador.

In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE. Since then it has grown to operate 30 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. As of February, 2020 Kalyan Jewellers has a wide presence of over 137 showrooms, of which 107 are in India.

The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. Currently there are over 761 ‘My Kalyan’ outlets in India.

Brand ambassadors

In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Amitabh Bachchan and Jaya Bachchan are the Global brand ambassadors while their daughter Shweta Bachchan Nanda is the celebrity influencer. Later, Katrina Kaif was also roped in to endorse the brand globally in April 2018.

Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors including Manju Warrier in Kerala, Nagarjuna Akkineni in Andhra Pradesh and Telangana, Shiva Rajkumar in Karnataka, Prabhu Ganesan in Tamil Nadu.

In the past, Kalyan Jewellers has been represented by Bollywood celebrities like Sushmita Sen, Aishwarya Rai and Sonam Kapoor. Shah Rukh Khan has represented Kalyan Jewellers in the Middle East.

Aishwarya Rai Bachchan was paid ?100 million (US$1.4 million) per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly Sushmita Sen. The advertising and marketing budget of Kalyan is around ?900 million (US$13 million)

Recently Kalyan Jewellers has signed a number of regional brand ambassadors like Pooja Sawant in Maharashtra, Kinjal Rajpriya in Gujarat, Wamiqa Gabbi in Punjab and Ritabhari Chakraborty in West Bengal.

Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors in Sub brands like Laya and Apoorva.

In 2023, actress Rashmika Mandanna was announced as the brand ambassador of Kalyan jewellers to endorse it in south India.

Philanthropy

In March 2020, Kalyan Jewellers released ?100 million (US$1.4 million) fund for COVID-19.

Hari Krishna

Hari Krishna Exports Pvt. Ltd., also known as HK, is an Indian diamond conglomerate, headquartered in The Capital, Bandra Kurla Complex, Mumbai, India. It was established in 1992 by Savji Dholakia and his three brothers. The company has manufacturing units at Surat in Gujarat and its marketing and sales office in Mumbai. HK exports polished diamonds to 79 countries. Currently, the company manufactures over 40,000 carats of diamonds every month (equivalent to 500,000 carats annually).

In 2005, HK launched its own jewellery brand - KISNA. Today, it is the largest distributed diamond jewellery brand in India, available in over 6,250 jewellery outlets. KISNA offers over 563 designs of rings, earrings, pendants, necklaces, bangles, bracelets and nose pins. It uses VVS diamonds and 18k hallmarked gold. From 2007 until 2008 HK grew by 49% and recorded a turnover of ? 1,025 crores (US$ 260 million at the time).

Hari Krishna Exports Pvt. Ltd. grew, strength to strength, over the next decade. In 1994 the diamond exports increased multifold after an Israel client's referral to the international clients. In 2001, the ambitious export company made yet another leap as it started to trade and manufacture diamonds of sizes ranging from 0.18 Carat to 0.96 Carat. In the fiscal year 2002-03 Hari Krishna Exports Pvt. Ltd. recorded a 200% growth.

Initially the export company started to trade and manufacture round diamonds with a value of less than 0.18 carats. The company recorded a turnover of Rs. 1 crore (10 Million) in its first fiscal year of operations to a US$975 million (INR 6,000 crores) in 2013-14 with customer friendly system & services in place. In a span of twenty two years, the company has traveled from being a small entrepreneurial outfit to the position of a Group with interests in domestic and international business arenas. The vertical integration process transformed the company from a mere diamond polisher to one that processes, manufactures and markets polished diamonds and jewellery in the domestic and international markets with affiliates in New York, Hong Kong and Antwerp and Dubai participating in achieving the task.

The vertical integration process transformed HK from a small diamond manufacturer to a complete mine-to-market supply chain with supply from miners like Diamond trading company (DTC), Rio Tinto, DDC (earlier BHP), Alrosa.

The company is also involved in diamond jewellery manufacturing and exporting H.K. Designs and Unity Jewels. Through H.K. Jewels Pvt. Ltd. the domestic market is being catered to. Kisna Diamond Jewellery is a pan India brand distributed through more than 480 distributors to more than 6500 retail outlets.

HK is exporting polished diamonds to 79 countries  Currently, HK manufactures over 40,000 carats of diamonds every month (500,000 carats every year).

Controversy

The company received media attention for 'gifting' his employees cars, jewellery and homes as bonuses on Diwali. In 2014, it gifted 491 cars, 525 pieces of diamond jewellery and 200 apartments worth ?50 crore (US$7.0 million). In 2016, the company gifted 1260 cars and 400 apartments. The company gifted 600 cars in 2018. The claims were disputed by Mera News portal which reported that the employees are paid salary on the cost to company basis and the down payment of the 'gifts' are sourced from the amount deducted from the salary under the title of bonus. The cars are brought under the name of the company and the employees have to sign a job bond of 5 years. The company benefits from the bulk discount and tax credit on the cars.

In December 2016, the company was issued notice by the Employee Provident Fund Organisation's (EPFO) Surat regional branch for violating Employees Provident Funds and Miscellaneous Provisions Act,  1952 and Factory Act after two years of investigation. The company had registered only 17 employees under Employee Provident Fund (EPF) despite employing 3165 people then. It had not paid EPF to employees for several years. The EPFO ordered the company to deposit ?16.6 crore (US$2.3 million) with 12% annual interest and 25% annual damage penalt.

Mr. Savji Dholakia, the founder and chairman of Hari Krishna Exports, is awarded the 4th highest civilian award of India, called ‘Padma Shri,’ from the Hon’ble President of India, Ram Nath Kovind in 2022.